Title: Year-End Story Guide · If Possible
URL: https://ifpossible.ai/story
Summary: A free guide for nonprofit leaders: find the stories you already have, tell them well, and bring more donors alongside this year-end. From If Possible.
Publisher: If Possible (https://ifpossible.ai), AI for nonprofits

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The Year-End Story Guide

# Your donors already have a story about you

A free guide to find the stories you already have, tell them well, and bring more donors alongside this year-end. The parts of the story conversation we come back to most with nonprofit leaders, written down with a “try this” exercise on every page.

Free guide

## The Year-End Story Guide

Download it right here the moment you submit. We’ll email you a copy too.

11+

Years inside nonprofit fundraising

100+

Orgs served

$200M+

Raised

What’s inside

## Six short chapters for a stronger year-end

Five of them end with a try-this exercise you can finish in a few minutes. Work through them with your team before your appeal goes out.

Start here

### The story already in their head

Your donors connect the dots from your last few touches and tell themselves a story about you. Learn to read those touches the way a stranger would.

The hero

### Your organization is the guide

The hero is the person your mission serves. The donor comes alongside the guide. A quick test for every sentence in your appeal.

The stories

### The stories you already have

What’s happening, the need, the idea and the success story. Where they come from, how to capture one in 30 seconds and build a story library.

Everywhere

### Tell it more than once

People act when a story reaches them again from someone they trust. A channel map plus a week-by-week planner from November 1 to December 31.

Segments

### Who needs to hear something different

How one year-end plan split its list, the two rules it followed, and a worksheet for the sentence each group needs to hear.

Multiply it

### Start with the story, then multiply it

Human-sourced, AI-multiplied, human-gated. What goes in your mission brain, and where AI does not belong.

From Colleen & Scott

## The stories are already there.

Place the person you serve as the hero of those stories, share them in more places, and let AI multiply your efforts.

We wrote this guide for the leaders we spend our days with. Two co-founders, 11+ years inside nonprofit fundraising, 100+ orgs served, $200M+ raised.

**Colleen Cook & Scott Williams** Co-Founders

> Truly excited to take things into an automated space so that we can get good storytelling out there while I can spend more time with people.
>
> Dina · Intensive attendee

Get the guide

## Find your stories before the appeal goes out

Ten pages, five try-this exercises and a November-to-December story planner. Yours to keep, free.

Free guide

## The Year-End Story Guide

Keep reading

## From The Art of the Possible

Fundraising with AI

### [Build it, aim it, then launch your year-end campaign](https://ifpossible.ai/articles/year-end-fundraising-strategy)

Most year-end plans list who sends which letter. A strategy decides what the campaign is for. Here's how to aim yours in an afternoon.

[Read the article: Build it, aim it, then launch your year-end campaign](https://ifpossible.ai/articles/year-end-fundraising-strategy)

Fundraising with AI

### [Write a year-end appeal with AI (that still sounds like you)](https://ifpossible.ai/articles/year-end-appeal-with-ai)

A repeatable way to write a year-end appeal with AI that preserves your voice. Load your stories and guardrails into a Mission Brain first, then draft, voice-check, and send.

[Read the article: Write a year-end appeal with AI (that still sounds like you)](https://ifpossible.ai/articles/year-end-appeal-with-ai)

Fundraising with AI

### [A donor thank-you system that runs itself](https://ifpossible.ai/articles/donor-thank-you-system)

Speed of gratitude drives second gifts. Here is a donor thank-you system that gets a personal note out within a day of every gift, with a person on the part that matters.

[Read the article: A donor thank-you system that runs itself](https://ifpossible.ai/articles/donor-thank-you-system)

[All articles](https://ifpossible.ai/articles/)
