The AI-First Year-End Cohort · 6 weeks · Starts Oct 13

Six weeks. Your year-end campaign, built

Kill two birds with one stone: learn AI to do the work you already need to do, better. At the end, you'll have the most robust year-end campaign you've ever had, with less effort and better comms and reporting than ever, and you'll have put AI to work in your fundraising and marketing in the process.

Enroll your team

You come with your organization. You leave with your year-end campaign written, scheduled, and ready to send.
Built live with Colleen, Scott, and a room of nonprofits building theirs at the same time.
From the team that has helped 100+ nonprofits raise more than $200 million.

11+

Years inside nonprofit fundraising

100+

Orgs served

$200M+

Raised

Campaign plan written Case for support drafted Messaging pillars set Appeal letter, long and short Segments and ask strings Giving page built Matching gift scripts Peer-to-peer toolkit Campaign video cut Emails designed Social scheduled Donation flow under three clicks Live dashboard running Thank-yous written early Board report ready Best year-end yet

Introducing

The AI-First Year-End Cohort

A six-week live cohort where you build your year-end campaign AI-first, with Colleen and Scott and a room of nonprofits building theirs at the same time.

Same work you were going to do anyway. Done a new way, and finished when the six weeks are. Here is what you will have done by November 17.

Built your year-end campaign

The strategy, the messaging, the appeal, the segments and asks, the giving page, and every piece of content, written in your voice.

The campaign

Installed your AI teammates

Your Mission Brain, plus an AI teammate for each key year-end role, each one supporting a person on your team.

The team

Loaded every channel

Email, social, video, the giving page, and advocate toolkits, scheduled and ready to go, with a live dashboard to watch it work.

Ready to send

Your best year-end yet

Finished two weeks before Giving Tuesday, so you run it instead of scrambling. Then run the same machine again for the spring appeal, the capital push, the event.

The arrival

Enroll your team

The campaign is the curriculum

You don't learn AI on the side. You do your work with it

"We don't have time to learn a new thing. We have too much work to do." We hear it constantly, and it's true. So we don't ask you to learn AI on top of your year-end campaign.

The single best way to learn AI is by doing your work with AI. So let's do it together.

Every week you leave with a piece of your appeal finished and a piece of your AI setup installed. Each week runs the same way: we teach it, we demo it, we walk through it with you step by step, and you do it before the next session.

Other AI workshops hand you a certificate. This one hands you a finished year-end campaign.

What the week looks like

One live session. One office hour. The rest is your campaign

You are not handed a login and left to figure it out. Every Tuesday we build the next piece together, live, and a room of nonprofit leaders builds theirs right alongside you.

Monday

Do the work

Finish last week's pieces with your AI teammates doing the heavy lifting.

Tuesday · 11:00

Live session

Ninety minutes. We teach it, demo it, and walk you through it step by step, together.

Wednesday

Do the work

Build this week's piece of the campaign in your own voice, for your own donors.

Thursday · 3:30

Office hours

Drop in with whatever you are stuck on, and we work through your exact situation.

Friday

Do the work

Finish the homework before Tuesday. Recordings and resources wait for you in the Cohort Hub.

Enroll your team

This year-end

You are already using AI. You're just not yet running it

When electricity first reached homes, people used it for one thing: a single light where the gas lamp used to be. It took years before anyone asked the bigger question.

What would I build if this powered everything?

98% of nonprofits use AI in some capacity. Only 4% have it fully integrated (NTEN and Bridgespan, 2026). Right now it shows up one task at a time, and you are still the engine pulling every appeal through by hand.

This December there will be two kinds of year-end campaigns.

01Built AI-first, finished in November

Multi-channel, on schedule, measured every day.

02Still written by hand in December

Same scramble, same late nights, same results.

The gap widens every December.

What your year-end looks like

Your year-end, before and after the cohort

Year-end now

Year-end after

Nov 3

Still deciding what the appeal should say.

✓ Plan, pillars, and appeal written.

Nov 17

Waiting on graphics. The video hasn't been started.

✓ Graphics, video, and emails built.

Dec 1

Giving Tuesday. Posting whatever you can pull together that morning.

✓ Giving Tuesday runs on schedule.

Dec 15

No idea whether the appeal is working.

✓ Live dashboard: dollars, gifts, segment, channel.

Dec 29

Writing the last-chance email at 10 p.m.

✓ The final push was scheduled weeks ago.

Dec 31

Still at your desk. Refreshing the giving page.

Home with the people you love.

Jan 5

Building the board report from scratch.

Board report ready. Thank-yous already sent.

The season

December ran you.

You ran December.

Everything on the right gets built in the six weeks. You approve every piece.

What you are building

Three pieces, one campaign

Not software, a subscription, or a prompt library. A setup your organization builds once, owns, and runs again every time there's a campaign to run.

Piece01

Your Mission Brain

Your mission, voice, guardrails, and donor segments, set up for year-end so every draft sounds like your org instead of everyone else.

Piece02

Your AI Teammates

One for each key year-end role, installed department by department. None of them replace anyone. All of them support someone.

Piece03

The content engine

Appeals, email, social, graphics, short-form video, giving pages, and advocate toolkits, drafted in your voice and loaded on schedule.

The rule

Nothing ships without a person signing off

Humans hold judgment. AI does the lift. And from week one you'll know exactly what AI never touches in your donor data.

The six weeks

Here is exactly what we build, together

Every live session is Tuesday, 11:00 AM to 12:30 PM ET. Office hours are Thursdays at 3:30 PM ET. Everything is recorded.

Mon, Oct 12 · 3:30 PM

Kickoff Party

What you do

Meet the cohort, get into the Cohort Hub and the calls, see the six weeks ahead, and catch a surprise resource drop.

What it means

You walk into Week 1 knowing exactly what gets built and when.

You walk away with

Cohort Hub accessthe six-week plana surprise resource

Week 1 · Tue, Oct 13

Set up your Intelligence Layer

Your AI teammate

Your Mission Brain

What you do

Set up accounts in Claude, Notion, and an AI notetaker. Build your Mission Brain: mission, voice, guardrails, and segments. Then install your teammate roster.

What it means

Every teammate you install from here on already knows your organization.

You walk away with

Mission Brain builtteammate roster installedaccounts set up

Week 2 · Tue, Oct 20

Strategy and messaging

Your AI teammate

AI Campaign Strategist

What you do

Turn your own recorded strategy session into the campaign plan. Then write your case for support, your three messaging pillars, and the appeal letter, long and short.

What it means

You know what you're saying, to whom, and on which channel, before anything gets designed.

You walk away with

campaign plancase for support and 3 pillarsappeal letter, long and short

Week 3 · Tue, Oct 27

Fundraising

Your AI teammate

AI Annual Giving Comms Specialist

What you do

Build your segments and ask strings, lapsed through major. Then the giving page, the send plan, and your matching gift and peer-to-peer scripts, plus exactly what AI never touches in your donor data.

What it means

Every donor gets the right ask, and the giving page is ready for them.

You walk away with

segments and ask stringsgiving page and send planmatching gift and peer-to-peer scripts

Week 4 · Tue, Nov 3

Content creation

Your AI teammate

AI Staff Copywriter · Impact Storytelling

What you do

Create graphics and story assets for every channel, the campaign video and its short-form cuts, email copy and design, and landing page copy.

What it means

The whole campaign is on the page, in your voice.

You walk away with

graphics and story assetscampaign video and cutsemails and landing copy

Week 5 · Tue, Nov 10

Digital marketing

Your AI teammate

AI Social Media Associate · Content Editor

What you do

Load the full schedule across social and email, build a donation flow that takes under three clicks, and make your advocate and partner toolkits and press outreach.

What it means

The campaign is loaded and ready to go live.

You walk away with

full schedule loadeddonation flow under 3 clicksadvocate toolkit and press

Week 6 · Tue, Nov 17

Reporting

Your AI teammate

AI Donor Stewardship Coordinator

What you do

Build the live dashboard for dollars, gifts, segment, and channel. Write your thank-yous and receipts before launch, and set up the post-campaign board report and what follows the gift.

What it means

You'll know how it's going every day, and every donor gets thanked fast.

You walk away with

live dashboardthank-yous and receipts, readyboard report and stewardship

Bonus week · Tue, Dec 8

The Results Party

What you do

After Giving Tuesday, we get back together to look at what happened, what the numbers say, and what to run again for the rest of year-end.

What it means

You finish the year knowing what worked, with the numbers to prove it.

You walk away with

results reviewed togethera plan for the final push

Six weeks in, the campaign is built. Two weeks after that, you launch it.

Enroll your team

The arc

Six weeks to build, then you run it

Weeks 1–2 · Oct 13–20

Foundation

Your Mission Brain, your strategy, and your message.

Weeks 3–5 · Oct 27–Nov 10

Build

Fundraising, content, and every channel, loaded.

Week 6 · Nov 17

Measure

The dashboard, the thank-yous, and the board report, ready before launch.

Dec 1 onward

Launch

Giving Tuesday on Dec 1, the Results Party on Dec 8, and the final push through Dec 31.

We are nonprofit fundraisers who figured out AI

Your year-end campaign, backed by a team that has raised over $200 million

For more than eleven years we have helped 100+ organizations raise over $200 million, running the same kind of year-end campaigns you are about to build. Three principles held the whole time: high-volume multichannel campaigns, story-driven content, and simple ways to give. This year, the way to build them changed.

Strategy. A campaign plan built from your own strategy conversation, with the messaging, the timeline, and every asset mapped.
Fundraising. Segments, ask strings, a giving page, and matching gift and peer-to-peer scripts that fit your donors.
Content. Appeals, emails, graphics, and video, drafted in your voice instead of written from a blank page.
Digital. Every channel loaded on schedule, with a donation flow that takes under three clicks.
Reporting. A live dashboard while it runs, and a board report that's already written in January.

We hand you the exact year-end playbook a $200 million track record paid for, built AI-first.

Why year-end

The campaign that decides your whole year

37%

Of online giving arrives in December

M+R Benchmarks, 2026

10% of online revenue lands in the final seven days of the year, and 4% on December 31 alone.

Giving Tuesday donors come back, too: 65% gave again, compared with 52% of all donors (GivingTuesday, 2025).

Year-end is where the money is. That's why we build it first, build it early, and build it to run again.

Enroll your team

See what you are installing

Meet the AI teammates you will install

Seven AI teammates across your development and marketing team, each one supporting a person on your staff. Click one to see what it does and when you install it.

See your year-end AI teammates inside a nonprofit

Executive Director

AIExecutive Assistant

AIChief of Staff Associate

Development Director

AIExecutive Assistant

Marketing Director

AIContent Editor

Program Director

AIImpact Storytelling Associate

Operations Director

AIProject Coordinator

Major Gifts Officer

AIMajor Gift Navigator

Grants Manager

AIGrant Writer

Donor Relations Manager

AIDonor Stewardship Coordinator

Annual Giving Manager

AIAnnual Giving Comms Specialist

Marketing Coordinator

AIStaff Copywriter

AISocial Media Associate

Program Manager

AIProgram Coordinator

AI Teammates installed

One per key year-end role

Weeks to build it

Tuesdays, Oct 13 to Nov 17

Weeks of runway

Before Giving Tuesday, Dec 1

Year-end campaign

Written, scheduled, ready to send

No Teammate replaces anyone. Every one of them supports someone.

Enroll your team

Enrolling now

The cohort starts Tuesday, October 13

Kickoff Party Monday, Oct 12 at 3:30 PM ET. Live sessions run Tuesdays, 11:00 AM to 12:30 PM ET, with office hours Thursdays at 3:30 PM ET. Every session is recorded and yours to keep for a full year. The cohort ends two weeks before Giving Tuesday on purpose: you finish building, then you run it.

Enroll your team

What stays human

The teammates plan and draft. Your people decide

Every AI teammate supports a person on your team. The Campaign Strategist plans, it does not act: it never sends, never schedules, never publishes, never spends, and it never reads or holds a donor record. A named human approves every piece before it goes out. We are not here to replace the people who make your organization what it is. We are here to give them back their December.

From the field

What the room sounds like

Scott and Colleen helped us figure out not only our AI systems but also how our organization should work… When you pair a well-functioning org and the power of AI, some pretty incredible things happen.

GS Greg SummersVice President, Healing Care Ministries

Integrating AI into the way our teams work is an opportunity we believe in, and the approach If Possible takes is exactly what we were looking for!

JG Jessica GribbenPresident & CEO, Richland Area Chamber & Economic Development

I started working with Scott and Colleen thinking that AI could help with some operations, but it has truly revolutionized how our whole entire organization works!

JR Justin RossExecutive Director, Buckeye Imagination Museum

The deeper questions you may have

What might be holding you back

The things nonprofit leaders are thinking when they look at the cohort and don't quite click enroll. We have heard every one of them. Here is what we would say back.

"We don't have time to learn a new thing. We have too much work to do."

That is exactly why this is built the way it is. You are not learning AI on the side and then going back to your real work. Your real work is the curriculum. Every Tuesday you build the next piece of the year-end campaign you already have to run.

The single best way to learn AI is by doing your work with AI. About ninety minutes on Tuesday, an optional office hour on Thursday, and the campaign work you were going to do anyway, just faster.

"I've sat in a lot of AI workshops this year, and nothing changed about how I work."

Most of them teach you about AI and leave the doing to you. This one ends with something you can hold: your year-end campaign, written, scheduled, and measured, plus the AI teammates that built it with you.

You leave with a campaign, not a certificate.

"AI quality isn't there. People can tell."

You have seen AI writing. You have spotted the cadence, the giveaway phrases, the lines that could have been written for anyone. You do not want anything going out under your organization's name that reads like a robot wrote it. We don't either.

So here is something worth knowing.

This entire page was written and designed by AI.

Every section, every headline, this exact line.

And all of it was directed and steered by a human.

Here is what AI did not do. It did not decide what to say. It did not choose the positioning. It did not spend more than eleven years learning how to run year-end campaigns inside nonprofits, sit through more than a hundred campaign closes, or pressure-test the method against $200 million of raised money. We did that.

Strategy is human. Output is AI. Approval is human.

Whether AI quality is there depends entirely on whether the humans behind it brought strategy or just brought prompts. Good AI is like good makeup. The best version of it is the one you cannot tell is there. That is exactly what we teach you to build.

"Will our data be safe?"

This is the biggest one for nonprofits, and rightly so. Three things shape how we handle it. We recommend SOC 2 Type 2 tools whenever they are available, and we flag it when they are not. Human approval is built into every System, so a named person signs off before anything ships. The Teammate drafts, the human approves, always.

And AI is a very good guesser. It is not a knower. It gets you most of the way because it is drawing on your Mission Brain, but the last step is human judgment, and we never take the human out of that seat. If you trust your CRM with your donor data, you will be comfortable with the tools we recommend.

"I'm not techie."

Good news. You do not need to be. AI Teammates are not built by programmers. They are built by people who can follow a sequence and have something they want done. If you can set up an email automation or follow a recipe, you can install a Teammate.

And this is what makes the cohort different. You are not even following the recipe alone. We are Hello Fresh, except the chef is in the kitchen with you. Every week we build the next piece together, and every Thursday in office hours you bring your real organization and we work through your exact situation. Do the steps in order, with us beside you, and the whole thing works.

"We don't have a budget line for AI."

Most nonprofits don't. So don't budget this as AI. It's campaign spend: guidance, structure, and a room of peers building the year-end campaign you were going to run anyway.

And unlike hiring it out, you keep everything you build, and you run it again for the spring appeal, the capital push, and the event.

"My board isn't sold on AI."

You will not win that with a slide deck. You will win it with a working campaign and a board report built from live numbers. By January you will be able to show them exactly what ran, what it raised, and how long it took.

"We're a small shop."

The leaner your team, the faster you feel this. A bigger organization has slack to absorb the work. You do not, which is exactly why the capacity lands harder for you. The Teammates do not replace the few people you have. They give those people the output of a team twice the size.

From the founders

We ran year-end campaigns the hard way for eleven years so you don't have to

For more than a decade we built year-end campaigns one organization at a time: the strategy meetings, the appeal drafts, the design rounds, the late nights in December.

This fall we built a complete year-end campaign for Healing Care Ministries AI-first, from the strategy meeting to the giving page to the board deck. Then we turned the way we built it into six weeks you can do right alongside us.

Same work you were going to do anyway. Done a new way, with us in the room while you build.

Colleen Cook & Scott Williams

Co-Founders

Enroll your team

You build it with us, live, every single week

Every Tuesday, Colleen and Scott teach it, demo it, and walk you through it step by step. Every Thursday, office hours where you bring what you are stuck on. Mondays, Wednesdays, and Fridays are for the work.

The return

What your nonprofit can do now that it couldn't before

This December

Raise Impossible Money

A multi-channel year-end campaign, on schedule and in your voice, measured every day it runs.

Next spring

Run It Again

It's sold as a year-end machine, but it's a campaign machine. The spring appeal, the capital push, the event. When else do you want to run it?

Every day after

Run an Impossible Org

AI working inside your fundraising and marketing, with a team that knows how to use it.

What you keep

Everything you build is yours after December

Your Mission Brain, set up for year-endYours

Your AI teammates, installed department by departmentYours

The content engine, from appeals to giving pagesYours

The campaign dashboard and the board reportYours

Six live sessions and six office hoursIncluded

The Cohort Hub, with recordings for a full yearIncluded

Access to the If Possible communityIncluded

Your year-end campaignBuilt

Enroll in the AI-First Year-End Cohort

One price for your whole organization

Best value Pay once

Pay in full

$3,997

One price for your whole organization, up to 10 people. The simplest way in, and the best price.

Enroll my team

Billed once. Your team is locked in for the October 12 kickoff.

Monthly

3 payments

$1,427/mo × 3

Spread it across three months. Your whole organization, up to 10 people, starts building right away.

Start with 3 payments

Three monthly payments. The same full cohort.

The AI-First Year-End Cohort kicks off Monday, October 12.

Bring your team: extra seats were $797 each, now free.$797$0 Up to 10 people from your org. More than 10? Contact us and we'll make it happen.

Included with your enrollment

And these come with it

Enroll and these land in your account too, at no extra cost.

Bonus week

The Results Party

Tue, Dec 8. What happened, what the numbers say, and what to run again for the rest of year-end.

Included free

Bonus 01

Bonus Workshops

Live and recorded, on the topics the cohort wants to go deeper on.

Included free

Bonus 02

The Content Creation Stack

The toolkit for turning your voice into a steady stream of year-end content.

Included free

Bonus 03

Personal Productivity Skills

For you and your team, so the way you work changes too.

Included free

Bonus 04

The Slop Filter

Catches the tells that make AI writing sound like AI.

Included free

Year-end is a team sport. Bring your whole team

When your development director, your comms lead, and your ED each build their piece of the campaign together, it sticks in a way one person carrying it back never does. One price covers your organization. Everyone who needs to be there can come, up to 10 people from your org.

The Build-With-Us Guarantee

Come to the six sessions, do the work each week, and if you finish the cohort without your year-end campaign built, we refund you in full. We guarantee our delivery, never your fundraising results, because too much of that sits outside anyone's control.

Questions

The practical details

I'm not technical. Can I really do this?+

Yes. If you can follow a recipe, you can do this. Every week we walk you through it step by step, together, and office hours are there for anything that sticks.

What do I need to run the tools you recommend?+

A computer with a web browser. Claude is the center of what we teach, and a paid Claude plan is recommended (nonprofit pricing is available). In Week 1 we set you up in Claude, Notion, and an AI notetaker like Otter, Fireflies, or Granola. If your organization already uses ChatGPT, Copilot, or Gemini, we will show you how to adapt.

How much time per week?+

About ninety minutes live on Tuesday, an optional office hour on Thursday, and the campaign work you were already going to do, done with AI teammates doing the heavy lifting.

What if I miss a session?+

Every session is recorded and yours to rewatch for a full year in the Cohort Hub. Bring anything you missed to Thursday office hours.

What do we actually have at the end?+

Your year-end campaign, written, scheduled, and ready to send: the plan, the messaging, the appeal, segments and asks, the giving page, the content, the schedule, the dashboard, and the board report. Plus your Mission Brain and your AI teammates, which you keep.

Can my team join me?+

Yes, and we recommend it. Extra seats used to be $797 each. Now they are free: the $3,997 covers your whole team, up to 10 people from your org. Have more than 10? Contact us and we'll make it happen.

What happens after the six weeks?+

You launch. The cohort ends on November 17, two weeks before Giving Tuesday on December 1, so you run the campaign you built. We get back together for the Results Party on December 8. And everything you built runs again for your next campaign.

Do I need to have done the Intensive or the Masterclass?+

No. They are a great preview, but the cohort starts from the beginning in Week 1.

How is this different from the AI-First Year-End Intensive?+

The Intensive is three sessions where you watch a complete year-end campaign get built and install your first AI teammate. The cohort is six weeks where you build your whole campaign, with us, piece by piece.

What if it doesn't work for us?+

See our guarantee above. Come to the six sessions and do the work, and if you finish without your year-end campaign built, we refund you in full.

When does it start?+

The Kickoff Party is Monday, October 12 at 3:30 PM ET. Live sessions run Tuesdays, October 13 through November 17, 11:00 AM to 12:30 PM ET, with office hours Thursdays at 3:30 PM ET.

The choice

This is the choice

Keep doing year-end the old way

Scramble in December

Write every piece by hand, post what you can on Giving Tuesday, and build the board report from scratch in January.

Build it AI-first, together

Run December

Finish building two weeks before Giving Tuesday, run every channel on schedule, and learn AI while you do it.

We can guide you. We cannot choose for you.

Best value Pay once

Pay in full

$3,997

One price for your whole organization, up to 10 people. The simplest way in, and the best price.

Enroll my team

Billed once. Your team is locked in for the October 12 kickoff.

Monthly

3 payments

$1,427/mo × 3

Spread it across three months. Your whole organization, up to 10 people, starts building right away.

Start with 3 payments

Three monthly payments. The same full cohort.

Bring your team: extra seats were $797 each, now free.$797$0 Up to 10 people from your org. More than 10? Contact us and we'll make it happen.

Build your best year-end yet

The AI-First Year-End Cohort starts Tuesday, October 13. Kickoff Party Monday, October 12.