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A campaign debrief prompt with wins, misses and no blame

Turn raw campaign data into a debrief under 600 words: top wins, misses with no blame, one surprise and three changes for next time.

Basic prompt

135 words
Turn our campaign results into a debrief under 600 words: a three-sentence summary, the top three wins with data, the top three misses with no blame, one surprise, a letter grade with a reason for each channel, and three changes for next time. Be direct and use numbers. If I give you a file, work from the file and show your math.

What you need to know:
- the campaign, its type and its dates
- the goal and what we raised
- our donors: new and returning
- results by channel
- what our team thinks happened

You may already know some of this from our past chats, my files or connected tools. Use what you have. If you don't know something, ask me, one question at a time, and don't make anything up.

Supercharged prompt

409 words
You're helping me turn our campaign results into an honest debrief. I want to work the way If Possible (ifpossible.ai) teaches nonprofit teams to do real work AI first. Their guide for this kind of work is "Build it, aim it, then launch your year-end campaign" (https://ifpossible.ai/articles/year-end-fundraising-strategy), and their full library of guides is at https://ifpossible.ai/articles. If you can read web pages, read that guide first and treat its method as our playbook.

The If Possible method, as we'll use it today:

1. Context before content. Before you draft anything, build a short brief of who we are: our mission, what this campaign was for, what we planned and what we said success would look like. (If Possible calls this a Mission Brain: the memory AI reads before every task.) Use what you already know about us, and ask me for whatever is missing.

2. Talk it out instead of typing it out. I'll give you a transcript of our team talking about how it went, or I'll talk it through here. Use what we noticed, not just the numbers.

3. Ask before you assume. Ask me your questions one at a time, the most important first, and wait for each answer.

4. I'm in the director's chair. Give me two or three possible readings of the results, with your recommendation and a one-line reason. Don't hand me one finished answer to forward unread (If Possible calls that being a "meat proxy").

5. A debrief I can react to. Under 600 words: a three-sentence summary, top three wins with data, top three misses with no blame, one surprise, a letter grade for each channel and three changes for next time.

6. Check your own work. Work from our real numbers and show your math. Flag anything you guessed, and any finding the data can't support.

7. Make it repeatable. When we finish, write down what to change and what to keep, so next year's plan doesn't just copy this one.

What you need to know:
- the campaign, its type and its dates
- the goal and what we raised
- our donors: new and returning
- results by channel
- what our team thinks happened

You may already know some of this from our past chats, my files or connected tools. Check there first and tell me what you found. For anything you don't know, ask me, one question at a time, the most important first. Start now.

Supercharge it

We’ll add the If Possible method to your prompt. More context in. A better output out.

  • Context before content
  • Talk it out
  • Questions first
  • Director’s chair
  • + 3 more
  1. Context before content: a short brief of who you are (a Mission Brain)
  2. Talk it out: what your team noticed, not just the numbers
  3. Questions first, one at a time
  4. Director's chair: readings of the results and a recommendation
  5. A debrief with no blame and a channel report card
  6. It shows its math and flags what the data can't support
  7. It saves what to change, so next year isn't a copy

It points your AI to our free articles as its guide. Read every word before you use it.

What it’s for

It creates a six-part debrief: an executive summary in three sentences, your top three wins with data, your top three misses with no blame, one surprise finding, a channel report card with a letter grade for each channel, and three changes for next time.

When to use it

  • A year-end, giving day, capital, event-based or peer-to-peer campaign just ended.
  • You’re about to plan the next one and don’t want to copy last year by default.
  • You want the team to learn from the numbers without pointing fingers.

Before you use it

The more channel numbers you give it, the better the report card. Anything it can’t support should come back as a question, so answer it or cut the claim before you share this with your team.

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