Build it, aim it, then launch your year-end campaign
Most year-end plans list who sends which letter. A strategy decides what the campaign is for. Here's how to aim yours in an afternoon.
One prompt, three pieces of launch copy: a landing page, an email and a social post, all carrying the same core message.
Write the launch copy for our monthly giving program, all built on the same core message: landing page copy of 300 to 400 words with a headline about the donor's role, our giving levels with what each provides and a three-question FAQ; a launch email of 200 words or less that opens with why now; and a social post under 150 words. What you need to know: - our monthly giving levels and what each one really provides - one true story of someone we serve - why we're launching now - the launch date and where people sign up You may already know some of this from our past chats, my files or connected tools. Use what you have. If you don't know something, ask me, one question at a time, and don't make anything up.
You're helping me write the launch copy for our monthly giving program. I want to work the way If Possible (ifpossible.ai) teaches nonprofit teams to do real work AI first. Their guide for this kind of work is "Build it, aim it, then launch your year-end campaign" (https://ifpossible.ai/articles/year-end-fundraising-strategy), and their full library of guides is at https://ifpossible.ai/articles. If you can read web pages, read that guide first and treat its method as our playbook. The If Possible method, as we'll use it today: 1. Context before content. Before you draft anything, build a short brief of who we are: our mission, what steady monthly gifts make possible, our voice and who we expect to join first. (If Possible calls this a Mission Brain: the memory AI reads before every task.) Use what you already know about us, and ask me for whatever is missing. 2. Talk it out instead of typing it out. I'll talk through why monthly giving matters to us now, and what I'd say to a donor over coffee. Use my own words. 3. Ask before you assume. Ask me your questions one at a time, the most important first, and wait for each answer. 4. I'm in the director's chair. Give me two or three core messages, with your recommendation and a one-line reason. Everything else builds on the one I pick. Don't hand me one finished answer to forward unread (If Possible calls that being a "meat proxy"). 5. The core message first, then the pieces. Once I approve the message, write the landing page, then the launch email, then the social post from it, so all three say the same thing. 6. Check your own work. Confirm every giving level matches what I told you it provides. Flag anything you guessed, and any line that pressures instead of invites. 7. Make it repeatable. When we finish, write down the core message and the steps, so thank-you notes and later posts can spin off it. What you need to know: - our monthly giving levels and what each one really provides - one true story of someone we serve - why we're launching now - the launch date and where people sign up You may already know some of this from our past chats, my files or connected tools. Check there first and tell me what you found. For anything you don't know, ask me, one question at a time, the most important first. Start now.
We’ll add the If Possible method to your prompt. More context in. A better output out.
Same job. Here’s what changed. More context in. A better output out.
It points your AI to our free articles as its guide. Read every word before you use it.
It creates a complete monthly giving launch package from a single prompt: landing page copy of 300 to 400 words with giving levels and a three-question FAQ, a launch email of 200 words or less, and a social post under 150 words.
Every impact statement is a promise to a donor. Confirm each dollar level really provides what the copy says before you publish it.
Most year-end plans list who sends which letter. A strategy decides what the campaign is for. Here's how to aim yours in an afternoon.
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